Ethnic caricatures were also common on trade cards of the period. Trade cards were part business card, and part object of art designed for popular appeal. They touted businesses, products, and services, with advertisement usually on the reverse side, in the rapidly growing post-Civil War consumer market.
Artists utilize occupational as well as physical stereotypes to depict the upward mobility of German, Irish, and Jewish immigrants in this popular series of trade cards.
Though depicting hard work, growing respectability, and apparent acceptance, many today would still object to these images on the basis of their exaggerated stereotypes of physical and other attributes.