Michigan State University

Hours: Tuesday-Saturday, 10:00 AM-5:00 PM

Thinking Like A Bear

MSU Museum Student Intern Travels to Museums and the Web ConferenceErik Rujan and Max Evjen at the Museums and the Web conference

After nearly 40 years of hibernation the MSU Museum’s Brown Bear came to life on Twitter with the help of student intern Erik Rujan.  Recently, Erik along with MSU Museum’s Performance and Digital Engagement Specialist, Max Evjen, presented the MSU Museum’s newest Twitter feed at a demonstration titled, Thinking Like A Bear: Building A Social Media Training Plan With A Museum Mascot In A University Museum.  They traveled to Vancouver, Canada to take part in the 22nd annual Museums and the Web (MW) conference April 18 – 21, 2018. The annual MW conference features advanced research and exemplary applications of digital practice for cultural, natural and scientific heritage.

“The conference provided some valuable practical ways of creating engaging experiences for visitors,” said MSU Museum’s Max Evjen. “Some Highlights included the Eastman Museum’s presentation of an 8-Bit video game  and augmented reality experiences from the University of Wisconsin. ” Discover more highlights from the conference by following the #MW18 hashtag on Twitter.

Follow the MSU Museum Bear on twitter at @MSUMuseumBear to find out what happens next! Over the past two semesters Twitter Bear has had many adventures. After a naming contest, he is currently called William B. Bearows as an homage to the first MSU Museum director, Walter Bradford Barrows. Recently, the beloved bear has received his acceptance letter to Michigan State University for the start of Fall semester. He went a campus tour, but has not yet decided on a major, however, he is strongly considering fisheries and wildlife.